Infosysta is a multinational software integrator and Atlassian Platinum Solution Partner in EMEA delivering Agile transformations projects. I led the redesign of its 70+ page corporate website, transforming complex technology offerings into a clear, cohesive, and scalable digital experience—driving a 42% increase in website traffic and 13% growth in lead generation.
• Evolve the website to reflect Infosysta’s growing enterprise positioning.
• Simplify complex technology, service, and solution offerings.
• Create greater consistency across 70+ pages.
• Build a digital experience that could scale with future growth.
• Led the visual and UX/UI redesign from concept to launch.
• Defined the creative direction, visual hierarchy, and UI system.
• Restructured the sitemap and information architecture.
• Created wireframes, page layouts, and reusable components.
• Collaborated with marketing, development, & key stakeholders.
• Increased website traffic by 42% following the redesign.
• Increased lead generation by 13%, contributing to stronger digital business performance.
• Delivered a cohesive and scalable 70+ page digital experience.
• Strengthened Infosysta’s enterprise digital presence across the GCC.
• Improved consistency and clarity across products, services, and solutions.
• Established reusable components to make future expansion faster and more consistent.
Strengthened my systems-thinking and design leadership by balancing user experience, brand, business goals, and technical complexity within one scalable digital ecosystem.
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